According to a Trustpilot study, 82% of consumers find a product review convincing enough to make a purchase. To attract more consumer reviews, companies need to understand why consumers write reviews. Research shows that the most common reasons for consumers to write reviews include: to share their experience with others, to trigger emotion or to offer feedback. Read on to learn more about the benefits of a good review profile. You will be able to gain insight into how to generate more consumer reviews and how to increase your SEO rankings.
Positive reviews make 91% of consumers more likely to use a business
According to a BrightLocal survey, 91% of consumers believe in online reviews or personal recommendations. However, only 39% of young consumers say they always trust reviews. Of those, 24% only trust them if they believe they are authentic and come from other consumers. Regardless of the reason behind these disapprovals, businesses should take positive reviews to heart. Here are some tips to use them to your advantage:
Including positive reviews on a business's website can influence consumers' purchase decisions. Consumers spend an average of four times more time on a website after reading a review. Likewise, consumers who read reviews are 35% more likely to purchase a product. Positive reviews boost conversion rates by as much as 30%, and are particularly beneficial for higher-priced products. In addition, displaying consumer reviews on your website will help your brand build trust among consumers. Furthermore, 91% of B2B buyers make a purchase decision based on online reviews.
Consumer reviews are becoming an integral part of online businesses. Millennials especially value online reviews as a guide for purchasing decisions. According to BrightLocal, 73% of consumers have left a review - the majority are happy with the company's service - and the second-highest number of consumers have been unsatisfied with a product. Also, according to a study by Revoo, businesses that use reviews have an 85% higher conversion rate than those without.
The benefits of positive reviews are enormous. Consumers want assurances about the quality of a product. A review with five or more positive reviews will boost the likelihood of a purchase by three times. If a product does not have a single review, customers will likely avoid the product altogether. In the US, millennials use social media to read reviews before purchasing a product, and 77% of these consumers post online.
Having positive reviews will help your business stand out from the crowd. According to Synup's State of Retail report, 97% of consumers will only consider a business if its ratings are above two stars. This means that a four-star rating will effectively eliminate 50% of potential business. As more consumers turn to reviews as a way to improve their service, more businesses are beginning to understand the benefits of positive reviews.
Recent reviews are the most trusted
Consumers are more likely to trust reviews when they are recent and authentic. According to research, nearly eight out of 10 people trust these reviews. However, they may not always be as honest as they claim to be. Consumers may doubt a brand's claims, because of its main goal: selling. In the case of a product or service, however, consumers tend to believe consumer reviews written by people they do not know.
A recent BrightLocal survey explores the role of online reviews in a company's reputation. The results highlight the benefits of a business having positive reviews on its website. It shows that businesses have a better chance of attracting new customers through reviews. However, companies must pay attention to negative reviews, as they can have an impact on a business's revenue and customer acquisition. While many consumers trust online reviews as being more accurate, a bad review can negatively impact a business's reputation.
According to a review tracking site, ninety percent of consumers read online reviews before buying a product or service. While the long tail still provides a useful return, it isn't as powerful as it used to be. Review websites dominate the online review space, with 88% of reviews coming from Google. It's important to note, however, that people aren't limited to looking at ecommerce websites for reviews. Instead, they also check review sites on Google and Amazon.
Online reviews are ubiquitous. Consumers need reliable review platforms to avoid buying a poor product based solely on a review. Yelp recently commissioned a survey of 1,500 Americans. The survey found that seven out of 10 consumers read online reviews before visiting new businesses. In fact, three out of four people now read online reviews more often than ever before. The same survey showed that consumers are increasingly willing to give companies the benefit of the doubt.
Natural-language processing clusters unstructured text into product attributes
By taking large amounts of unstructured text and categorizing it into product attributes, natural-language processing (NLP) is a powerful tool for companies looking to make better products. It can cluster large datasets of unstructured reviews into themes, which are typically product attributes. Natural-language processing can also assign positive or negative valence to different reviews and use this information to identify product attributes that need improvement.
To make the most of NLP, agencies should build a team early on in the project and assign specific job titles and responsibilities. It can also attract data-science experts from outside the agency to build a more robust capability. Analysts and software programmers can build appropriate applications and algorithms, and technology executives can provide an analysis plan for using the system's outputs. Building a team at the start of a project will enable the use of NLP tools and ensure a smooth transition from initial analysis to the final product.
The power of natural language processing is unsurpassed. In a recent study, a natural language-processing system was able to classify Gmail emails into their relevant categories based on their subject lines. With this technology, machines can quickly and efficiently learn which category an email belongs to. A few examples of natural language processing systems can be found on a Google Cloud website. Natural Language API allows developers to work with natural-language understanding features and pre-trained models. Google Cloud also offers the AutoML Natural Language framework, a platform that lets developers create custom natural language models.
With the help of NLP, retailers can make sense of unstructured text and transform it into valuable insights. The resulting insights can be referred to as gold and oil, so to speak. NLP stands at the intersection of linguistics and computer science, and has numerous sophisticated applications in the retail industry. You can use this technology to automate tasks, automate the process, and find a competitive edge.
SEO benefits of having a good review profile
Google now considers your website's review profile when determining your rank. Not only does Backlinko highlight your reviews with specific keywords, but it also ranks your website higher for related searches. Consumers use reviews to validate their business decisions. The SEO community views reviews similarly and has argued that they can benefit your website's search engine optimization efforts. The main reason that Google emphasizes reviews is to separate bad information from high-quality information and differentiate between brands and generic sites.
Reviews have many SEO benefits, and they can improve your business's local search rankings and lead to more foot traffic. Additionally, Google has included reviews in its Quality Rater Guidelines, though this does not directly affect your search engine ranking. Having a high rating will increase your ranking in the search results, as consumers tend to trust websites with good reviews. In addition to enhancing your website's SEO, reviews can increase your website's organic click-through rate, which is essential for your SEO strategy.
Not only do you boost your SEO with reviews, but you also build trust with your customers and Google. Google's algorithm rewards businesses that interact positively with their customers. When consumers feel comfortable with a company, they are more likely to purchase from them. Ultimately, your customer reviews will help your business's SEO. There are also many other SEO benefits of having a good consumer review profile. So, how do you improve your business's visibility with reviews?
Another way to increase your visibility in local searches is to create a Google Business Page. This website allows customers and partners to leave reviews and can help with your visibility in local search results. As more smartphone users use Google, you should create a Google Business Page for your website and take advantage of the benefits this platform offers. You can also post positive reviews on your website. And, of course, when there is a negative review, you can use it as a chance to make amends with your customers.
One of the biggest benefits of having a good consumer review profile is that you can see whether it has helped your website's SEO. Not only that, but Google uses reviews as a tool to determine the quality of websites. While a website can have a mix of good and bad reviews, the more positive reviews it has, the higher its SEO ranking will be. If the reviews are positive, the more likely visitors will be to stay on your website for a longer time and read more.
